Brief:

The first and largest NFT platform in MENA partnered with 99brightminds to rebuild and scale their marketplace. Initially launched with a white-label solution, the platform faced technical issues, limiting growth and user experience. To stay competitive, the client needed a rapid, robust relaunch with enhanced features and scalability.

Solution:
We deployed a fully managed development team to rebuild the platform from the ground up. Key steps included:

• A comprehensive Technical Assessment: Evaluated the white-label platform, identifying outdated technology, poor infrastructure, and performance issues.
• Custom Team Assembly: Formed a dedicated team of blockchain developers, frontend/backend engineers, DevOps specialists, and a UX/UI designer.
• Platform Rebuild: based on the assessment and competition mapping, a full rebuild was conducted covering:
  • Backend: Built APIs and middleware using Node.js and MongoDB.
  • Frontend: Developed a user-friendly interface with React.js and web3.
  • Blockchain: Created ERC-20 and ERC-721 tokens using Solidity, integrated wallets, and enabled minting features.
• Infrastructure & DevOps: Established a secure, scalable infrastructure with modern DevOps practices.
• Strategic Oversight: Provided CTO-level guidance and managed day-to-day project delivery.

Results:

• Rapid Development: The new NFT platform was developed and launched in just three months, well below the industry average of 5 months.
• Cost Efficiency: Delivered on time and within budget, saving the client 30% in projected development costs compared to alternative solutions.
• Enhanced Performance: Enhanced stability, user experience, and system functionality which led to a significant increase in user engagement.
• Future ready: Enabled seamless integration of advanced blockchain features, boosting competitiveness and positioning the platform as a leader in the region.