Scaling Global CRM and Software Development Capacity

Brief:

A technology-driven design and marketing company operating across the USA and UAE partnered with 99brightminds to expand its software development capacity. As the company continued to grow and support multiple enterprise clients in marketing and sales, it faced increasing demand for CRM development (Salesforce) and customization projects.

Solution:

99brightminds collaborated with the client to establish a scalable Offshore Development Center (ODC) in Egypt, with additional capabilities in Jordan. This setup enabled the company to expand its development capacity while maintaining seamless collaboration with its internal teams. Our approach included:

• Talent Acquisition:
  Recruited and onboarded experienced Salesforce Developers, Salesforce Product Owners, and QA engineers to support ongoing CRM projects and platform customization.

• ODC Setup:
  Established a supervised remote team model, ensuring seamless communication, project visibility, and alignment with the client’s internal development processes.

• Technology Integration:
  The team worked across enterprise CRM and cloud platforms, including Salesforce, Microsoft Dynamics, and D365, while managing development workflows through Jira and Azure.

• Supervision & HR Management:
  Provided ongoing administrative support, performance monitoring, and HR management to ensure team stability, productivity, and long-term engagement.

Results:

• Rapid Team Assembly: Built and onboarded a dedicated team of Salesforce and technology specialists quickly, enabling immediate support for multiple client projects.
• Faster Delivery Cycles: Accelerated development and implementation timelines across marketing and CRM solutions.
• Access to Specialized Talent: Secured experienced professionals who integrated seamlessly with internal teams and supported diverse client requirements.
• Improved Operational Efficiency: Maintained full visibility and streamlined collaboration through a supervised remote model across regions.