{"id":8935,"date":"2026-04-19T07:39:02","date_gmt":"2026-04-19T07:39:02","guid":{"rendered":"https:\/\/99brightminds.com\/job\/data-analyst-fmcg\/"},"modified":"2026-04-19T07:39:02","modified_gmt":"2026-04-19T07:39:02","slug":"data-analyst-fmcg","status":"publish","type":"job","link":"https:\/\/99brightminds.com\/ar\/job\/data-analyst-fmcg\/","title":{"rendered":"Data Analyst \u2013 FMCG"},"content":{"rendered":"<div class=\"beee1947 _2537688c efa907f5 _8d3e9e04 ed96e8c2 _4696a1b2 f4119d70\">\n<h2 class=\"d489e4ee _6b338565 aecfb50d _1dd999e6 _75831f08 _9f711583 deb4ef1e _211c3703 _9ded863e _8145c8e8 _8cdcbb00\">About the job<\/h2>\n<\/div>\n<p><strong>Role Overview<\/strong><\/p>\n<p>We are seeking a detail-oriented and commercially driven <strong>Data Analyst<\/strong> to support a leading FMCG client in the MENA region. This role sits at the intersection of <strong>data, CRM, and marketing<\/strong>, with a strong focus on turning data into actionable insights that drive <strong>consumer engagement, personalization, and business growth<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The ideal candidate will work closely with cross-functional teams across <strong>media, CRM, content, and brand<\/strong>, enabling data-driven decision-making and supporting ongoing <strong>digital transformation initiatives<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Key Responsibilities<\/strong><\/p>\n<p><strong>1. Data Analysis &amp; Insights<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights<\/li>\n<li>Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion)<\/li>\n<li>Translate complex data into clear, business-friendly insights for stakeholders<\/li>\n<\/ul>\n<p><strong>2. CRM &amp; Consumer Analytics<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Support segmentation strategies (e.g., lifecycle, behavioral, RFM models)<\/li>\n<li>Analyze consumer journeys across channels such as WhatsApp, email, and web<\/li>\n<li>Identify opportunities for personalization and next-best-action strategies<\/li>\n<\/ul>\n<p><strong>3. Campaign Measurement &amp; Optimization<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Measure performance of CRM and digital marketing campaigns<\/li>\n<li>Conduct A\/B testing and provide recommendations for optimization<\/li>\n<li>Work with media teams to assess campaign effectiveness and ROI<\/li>\n<\/ul>\n<p><strong>4. Data Management &amp; Integration<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Collaborate with data engineering and tech teams to ensure data accuracy and consistency<\/li>\n<li>Support integration of multiple data sources (CDP, CRM platforms, media platforms)<\/li>\n<li>Ensure proper data governance and adherence to privacy regulations<\/li>\n<\/ul>\n<p><strong>5. Stakeholder Collaboration<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Partner with client stakeholders, brand teams, and internal agency teams<\/li>\n<li>Present insights and recommendations in a clear and compelling manner<\/li>\n<li>Support strategic initiatives such as loyalty programs and digital maturity projects<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Background &amp; Experience<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>3\u20136 years of experience in <strong>data analytics<\/strong>, preferably in <strong>FMCG, retail, or digital marketing environments<\/strong><\/li>\n<li>Experience working in an agency setup or consulting environment is a plus<\/li>\n<li>Strong understanding of <strong>consumer behavior, CRM, and marketing analytics<\/strong><\/li>\n<li>Exposure to MENA markets is an advantage<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Qualifications<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Bachelor\u2019s degree in <strong>Data Science, Statistics, Mathematics, Economics, Engineering, or related field<\/strong><\/li>\n<li>Master\u2019s degree is a plus but not mandatory<\/li>\n<li>Strong analytical thinking and problem-solving skills<\/li>\n<li>Ability to communicate complex data insights to non-technical stakeholders<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Technical Skills &amp; Tools<\/strong><\/p>\n<p><strong>Core Tools<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li><strong>SQL<\/strong> \u2013 strong proficiency in querying and data manipulation<\/li>\n<li><strong>Excel \/ Google Sheets<\/strong> \u2013 advanced level (pivot tables, modeling)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Visualization &amp; BI<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li><strong>Power BI \/ Tableau \/ Looker Studio<\/strong> \u2013 dashboard creation and storytelling<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Programming<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Basic to intermediate knowledge of <strong>Python or R<\/strong> (for data analysis, automation)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Marketing &amp; CRM Platforms (Good to Have)<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Salesforce Marketing Cloud, Adobe Campaign, Braze, or similar<\/li>\n<li>CDPs (e.g., Segment, Tealium)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Media &amp; Analytics<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Google Analytics (GA4), Meta Ads Manager, Google Ads<\/li>\n<li>Understanding of attribution models and campaign tracking<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Key Competencies<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Strong business acumen with a <strong>data-driven mindset<\/strong><\/li>\n<li>Attention to detail and ability to manage multiple data sources<\/li>\n<li>Effective communication and storytelling skills<\/li>\n<li>Proactive, collaborative, and solution-oriented<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Why Join<\/strong><\/p>\n<ul class=\"_4f01725a _15d3fc66\">\n<li>Opportunity to work on <strong>large-scale FMCG brands<\/strong> across the MENA region<\/li>\n<li>Exposure to cutting-edge <strong>CRM and data transformation projects<\/strong><\/li>\n<li>Collaborative environment within a leading global agency network<\/li>\n<li>Strong career growth in data, CRM, and digital marketing<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-8935","job","type-job","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Analyst \u2013 FMCG - 99brightminds<\/title>\n<meta name=\"description\" content=\"We are seeking a detail-oriented and commercially driven Data Analyst to support a leading FMCG client in the MENA region. 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