{"id":8858,"date":"2026-04-05T11:36:49","date_gmt":"2026-04-05T11:36:49","guid":{"rendered":"https:\/\/99brightminds.com\/job\/salesforce-marketing-cloud-specilalist\/"},"modified":"2026-04-05T11:36:49","modified_gmt":"2026-04-05T11:36:49","slug":"salesforce-marketing-cloud-specilalist","status":"publish","type":"job","link":"https:\/\/99brightminds.com\/ar\/job\/salesforce-marketing-cloud-specilalist\/","title":{"rendered":"Salesforce Marketing Cloud Specilalist"},"content":{"rendered":"<div class=\"b3be3c03 d95b8694 _0512e64e d1b29b17 _7621ff82 _1784e23e _6d862854\">\n<h2 class=\"_3f5c8efb _994ab483 _09198c16 _22adb760 cbc97099 _17a1a6b1 e157b95b _7cdc4fe4 b97c5927 _487db263 d7a4bf4c\">About the job<\/h2>\n<\/div>\n<p><strong>1. JOB PURPOSE:<\/strong><\/p>\n<p>The role is responsible for driving revenue growth, customer lifetime value, and incremental profitability through the management and optimization of customer loyalty initiatives and CRM\u2011led campaigns. The role focuses on designing and executing commercially driven, data\u2011led loyalty and CRM strategies that influence customer behaviour, increase frequency and basket size, and maximize program ROI across fuel and non\u2011fuel businesses.<\/p>\n<p>&nbsp;<\/p>\n<p>The role involves executing performance\u2011driven loyalty campaigns, managing revenue\u2011oriented customer segmentation, analysing engagement and spend data, and optimizing retention and cross\u2011sell strategies. The ideal candidate will have a strong background in CRM, marketing automation, and analytics, with a clear focus on translating customer engagement into measurable business and revenue outcomes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. KEY ACCOUNTABILITIES:<\/strong><\/p>\n<p><em><strong>Job Specific Accountabilities<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Loyalty Program Strategy &amp; Revenue Ownership:<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Support the development and execution of commercial loyalty strategies to drive incremental revenue, customer retention, and share of wallet.<\/li>\n<li>Oversee loyalty program operations including customer enrolments, tier management, rewards, and redemption mechanics to optimize cost\u2011to\u2011serve and ROI.<\/li>\n<li>Ensure seamless execution of revenue\u2011generating loyalty initiatives across digital and physical channels.<\/li>\n<li>Develop campaign business cases, revenue forecasts, and ROI frameworks to support campaign approvals and investment decisions.<\/li>\n<li>Collaborate with Business Lines, Campaign Management, and Marketing Planning to deliver an annual, revenue\u2011backed direct marketing and promotions plan, aligned with corporate and commercial objectives.<\/li>\n<li>Manage agency engagement for loyalty\u2011related advertising and promotional campaigns, ensuring strong commercial outcomes while adhering to brand governance.<\/li>\n<li>Partner closely with non\u2011fuel retail teams to identify and deliver member\u2011driven campaigns that increase spend, frequency, and cross\u2011category penetration.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>CRM &amp; Loyalty Campaign Execution (Revenue\u2011Driven):<\/strong><\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Plan, build, and execute high\u2011impact, personalized CRM and loyalty campaigns across email, SMS, push, and emerging channels to drive incremental sales.<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Optimize automated lifecycle journeys to improve conversion, repeat purchase, and lifetime value.<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Work with creative teams to develop commercially compelling propositions and offers.<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Design, implement, and evaluate CRM campaigns to drive specific revenue objectives, supported by post\u2011campaign performance and uplift analysis.<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Collaborate closely with Communications teams to test and optimize messaging by segment, channel, and offer mechanics.<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Design promotions and advertising tactics to differentiate ADNOC Distribution\u2019s Loyalty, C\u2011Store, Mobility, and Affinity propositions, delivering measurable revenue and margin improvement.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Data Analysis, Revenue Reporting &amp; Performance Management:<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Track, analyse, and report on campaign revenue uplift, incremental GP, customer engagement, and program profitability.<\/li>\n<li>Develop insights and recommendations to optimize revenue performance and campaign efficiency.<\/li>\n<li>Maintain dashboards that clearly connect loyalty and CRM performance to commercial KPIs.<\/li>\n<li>Conduct post\u2011campaign reviews jointly with business stakeholders to measure sales impact, cannibalization, and ROI, and integrate learnings for future plans.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Customer Segmentation &amp; Personalization (Commercial Focus):<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Develop and refine value\u2011based and behaviour\u2011led customer segments to prioritize high\u2011value and revenue growth cohorts.<\/li>\n<li>Partner with Marketing and Communication teams to create targeted, revenue\u2011optimized campaign communications.<\/li>\n<li>Implement advanced personalization to drive conversion, upsell, and cross\u2011sell opportunities.<\/li>\n<li>Conduct A\/B and multivariate testing to optimize offers, mechanics, and messaging for maximum revenue impact.<\/li>\n<li>Collaborate with IT and Digital teams to ensure data accuracy, governance, and platform reliability, proactively addressing issues impacting revenue delivery.<\/li>\n<li>Identify and deploy the most effective and cost\u2011efficient marketing tools to maximize reach, efficiency, and commercial return.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Cross\u2011Functional Collaboration &amp; Commercial Enablement:<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Work with key stakeholders to develop customer behaviour hypotheses that lead to revenue\u2011generating campaign concepts.<\/li>\n<li>Lead cross\u2011functional coordination across fuel and non\u2011fuel retail divisions to deliver integrated, synergized campaigns that enhance total customer value and revenue.<\/li>\n<li>Ensure CRM and loyalty initiatives are fully aligned with commercial, growth, and market\u2011share objectives.<\/li>\n<li>Partner with technology teams to enhance platform capabilities supporting scalability, targeting, and revenue optimization.<\/li>\n<li>Ensure full compliance with data privacy, governance, and best practices.<\/li>\n<li>Continuously assess new approaches, with internal teams and external partners, to positively influence purchasing behaviour and drive sustained revenue growth.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>5. GENERIC ACCOUNTABILITIES<\/strong><\/p>\n<p><strong>Supervision<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Plan, supervise and coordinate all activities in the assigned area to meet functional objectives.<\/li>\n<li>Train and develop the assigned staff on relevant skills to enable them to become proficient on the job and deliver the respective section objectives.<\/li>\n<\/ul>\n<p><strong>Budgets<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Provide input for preparation of the functional budgets and assist in the implementation of the approved Budget and work plans to deliver objectives.<\/li>\n<li>Investigate and highlight any significant variances to support effective performance and cost control.<\/li>\n<\/ul>\n<p><strong>Policies, Systems, Processes &amp; Procedures<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Implement approved Unit \/ Divisional policies, processes, systems, standards and procedures in order to support execution of the work programs in line with Company and International standards.<\/li>\n<\/ul>\n<p><strong>Performance Management<\/strong><\/p>\n<p>Contribute to the achievement of the approved Performance Objectives for the function in line with the Company Performance framework.<\/p>\n<p><strong>Innovation and Continuous Improvement<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Design and implement new tools and techniques to improve the quality and efficiency of operational processes.<\/li>\n<li>Identify improvements in internal processes against best practices in pursuit of greater efficiency in line with best Industry standards to define intelligent solutions for issues confronting the function.<\/li>\n<\/ul>\n<p><strong>Health, Safety, Environment (HSE) and Sustainability<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Comply with relevant HSE policies, procedures &amp; controls and applicable legislation and sustainability guidelines in line with international standards, best practices and ADNOC Code of Practices.<\/li>\n<\/ul>\n<p><strong>Reports<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Provide inputs to prepare Section MIS and progress reports for Company Management.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>6. COMMUNICATIONS &amp; WORKING RELATIONSHIPS:<\/strong><\/p>\n<p><strong>Internal<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Marketing &amp; Communications Team<\/li>\n<li>CRM &amp; IT Teams<\/li>\n<li>Retail (Fuel &amp; Non-Fuel) Divisions<\/li>\n<li>Business Strategy &amp; Planning Teams<\/li>\n<li>Data Analytics \/ Reporting Teams<\/li>\n<\/ul>\n<p><strong>External<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Advertising \/ Media Agencies<\/li>\n<li>Loyalty Platform Vendors<\/li>\n<li>External Consultants<\/li>\n<li>Technology Partners<\/li>\n<li>Regulatory Bodies<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>7. QUALIFICATIONS, EXPERIENCE, KNOWLEDGE &amp; SKILLS:<\/strong><\/p>\n<p><strong>Minimum Qualification<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Bachelor\u2019s degree in business administration, Management, or a related field; MBA or equivalent advanced degree preferred<\/li>\n<\/ul>\n<p><strong>Minimum Experience &amp; Knowledge &amp; Skills<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>5+ years of experience in managing CRM or loyalty programs, preferably in the retail sector, within loyalty and partnership program management.<\/li>\n<li>Loyalty experience should cover areas of program set up and design including strategy, creative and operational understanding, and expertise in campaign communication,<\/li>\n<li>Excellent experience required in Salesforce &#8211; Interaction Studio, Marketing Cloud, Mobile Connect, Automation studio, Analytics Builder, Content Builder, Journey builder, Datorama, Einstein, CDP.<\/li>\n<li>Strong experience in working with emerging digital technology associated with campaign management through email, communications, and social media.<\/li>\n<li>Practical understanding and experience of mobile app UI\/UX to design and build and a marketing journey is a must.<\/li>\n<li>Strong experience in using and working on mobile app systems back-end design, and usage would be great advantage.<\/li>\n<li>Very strong experience required on SQL.<\/li>\n<li>Working knowledge of HTML5, CSS, JavaScript for dynamic and visually appealing designs.<\/li>\n<li>Excellent understanding and experience working with database technologies.<\/li>\n<li>Advanced use of Microsoft Excel and Power Point.<\/li>\n<li>Proven track record in managing stakeholders (internal &amp; external).<\/li>\n<li>Fluent in English and Arabic would be a big plus.<\/li>\n<li>Strong strategic thinking, analytical, and problem-solving skills.<\/li>\n<li>Good communication and interpersonal skills.<\/li>\n<li>Ability to thrive in a dynamic and fast-paced environment.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Professional Certifications<\/strong><\/p>\n<ul class=\"_64948815 fe12bd8a\">\n<li>Salesforce Certifications: Marketing Cloud Administrator\u00a0\/ Marketing Cloud \/ Marketing Cloud Consultant\u00a0\/ Marketing Developer\u00a0\/ Platform App Builder\u00a0\/ User Experience Designer<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-8858","job","type-job","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce Marketing Cloud Specilalist - 99brightminds<\/title>\n<meta name=\"description\" content=\"The role is responsible for driving revenue growth, customer lifetime value, and incremental profitability through the management and optimization of customer loyalty initiatives and CRM\u2011led campaigns. 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