Role Overview

We are seeking a detail-oriented and commercially driven Data Analyst to support a leading FMCG client in the MENA region. This role sits at the intersection of data, CRM, and marketing, with a strong focus on turning data into actionable insights that drive consumer engagement, personalization, and business growth.

The ideal candidate will work closely with cross-functional teams across media, CRM, content, and brand, enabling data-driven decision-making and supporting ongoing digital transformation initiatives.

Key Responsibilities

1. Data Analysis & Insights

• Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights
• Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion)
• Translate complex data into clear, business-friendly insights for stakeholders

2. CRM & Consumer Analytics

• Support segmentation strategies (e.g., lifecycle, behavioral, RFM models)
• Analyze consumer journeys across channels such as WhatsApp, email, and web
• Identify opportunities for personalization and next-best-action strategies

3. Campaign Measurement & Optimization

• Measure performance of CRM and digital marketing campaigns
• Conduct A/B testing and provide recommendations for optimization
• Work with media teams to assess campaign effectiveness and ROI

4. Data Management & Integration

• Collaborate with data engineering and tech teams to ensure data accuracy and consistency
• Support integration of multiple data sources (CDP, CRM platforms, media platforms)
• Ensure proper data governance and adherence to privacy regulations

5. Stakeholder Collaboration

• Partner with client stakeholders, brand teams, and internal agency teams
• Present insights and recommendations in a clear and compelling manner
• Support strategic initiatives such as loyalty programs and digital maturity projects

Background & Experience

• 3–6 years of experience in data analytics, preferably in FMCG, retail, or digital marketing environments
• Experience working in an agency setup or consulting environment is a plus
• Strong understanding of consumer behavior, CRM, and marketing analytics
• Exposure to MENA markets is an advantage

Qualifications

• Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, Engineering, or related field
• Master’s degree is a plus but not mandatory
• Strong analytical thinking and problem-solving skills
• Ability to communicate complex data insights to non-technical stakeholders

Technical Skills & Tools

Core Tools

• SQL – strong proficiency in querying and data manipulation
• Excel / Google Sheets – advanced level (pivot tables, modeling)

Visualization & BI

• Power BI / Tableau / Looker Studio – dashboard creation and storytelling

Programming

• Basic to intermediate knowledge of Python or R (for data analysis, automation)

Marketing & CRM Platforms (Good to Have)

• Salesforce Marketing Cloud, Adobe Campaign, Braze, or similar
• CDPs (e.g., Segment, Tealium)

Media & Analytics

• Google Analytics (GA4), Meta Ads Manager, Google Ads
• Understanding of attribution models and campaign tracking

Key Competencies

• Strong business acumen with a data-driven mindset
• Attention to detail and ability to manage multiple data sources
• Effective communication and storytelling skills
• Proactive, collaborative, and solution-oriented

Why Join

• Opportunity to work on large-scale FMCG brands across the MENA region
• Exposure to cutting-edge CRM and data transformation projects
• Collaborative environment within a leading global agency network
• Strong career growth in data, CRM, and digital marketing